The CNP Story

Brief History

CNP Brands parent company, C.O. White Pty Ltd, was founded in 1899 and has remained a tightly held family company since its inception. We are Australian owned with our head office located in Melbourne.

In October 2006, we relaunched our corporate identity by introducing CNP Brands. This change repositions the company embracing the strong portfolio of brands we currently own and distribute.


Our Philosophy

We strive to be the leading Australian manufacturer, importer and distributor of a broad range of nursery products.

At CNP Brands we seek to provide superior levels of safety, quality and revolutionary design, while still maintaining our fundamental principle of always delivering quality service and support to our customers.


What We Do

Currently, CNP Brands boasts one of the most diverse brand portfolios with a combination of company-owned brands and distribution agreements. These include distribution lines for Cybex, Evenflo, Good Baby, Lascal, Maclaren, Project Nursery, Summer Infant and Yookidoo.

Our own brands including Childcare have gone from strength to strength in recent years. The launch of our new premium brand bebe care in 2006 demonstrates our commitment to quality and continuing investment in product development.


Key Goals

C.O. White Pty Ltd is a signatory to the Australian Packaging Covenant (APC), and we are committed to achieving the Covenant objectives.

  1. Design – review the Sustainable Packaging Guidelines (SPG) applied against our packaging types;
  2. Recycling – review our on-site waste management program for our warehouse and office complex to ensure all packaging materials are recovered from the waste stream and redirected towards recycling;
  3. Product Stewardship – Consider the inclusion of elements of the SPG on our main packaging types